Be brave. Be inspired. Be an ICON.

ICON

A new race has born to brake all records in Triathlon Xtreme long distance competitions

Survey & Analysis

 

Triathlon Xtreme is a very specific discipline, overseen by many well-know players. The common denominator is the “man” suffix, taken from the famous Ironman competition.

Branding

 

Icon’s identity stands between the sporting performance and the

spiritual dimension.

The numbers of the race are impressive, but the real challenge lies

inside every athlete.

Starting from its name, we thought of something completely different.

Communication Strategy

 

Icon is one of the most xtreme frontiers of triathlon, something to aspire to.

The wait should have been a crescendo, starting from social networks and sports journalists.

Enabling & Publishing

 

The Big Idea has been translated into single communication projects and productions, needed to reach a specific target (triathlon athletes, especially xtreme ones). Then graphics, videos and the website have been reliesed.

Distinctive elements

 

The highest swim in the world

The highest pass in the world

The highest arrival in the world

for an Xtreme Challenge

The style is apparently classic, contaminated by extremely modern fonts and spaces.

BLACK AND WHITE IS THE SOUL OF ICON’S COMMUNICATION

A 3 STEP LAUNCH

1.Social Teasing

The world of Xtreme is about to change.

2. Video Release

"Be an ICON"

3. Registration Opening

"The game gas been revealed

  • Team setup
  • Audience identification
  • Copy and graphics to challenge the audience
  • Posts on Social Networks
  • Landing page with Countdown and “get me notified” module
  • Script, shoting and post production of the video
  • Release on Social Networks
  • Reaction analysis
  • Creation of GPX courses and maps
  • Race manual (multilingual)
  • Website Development
  • Graphic posts for Facebook
  • Production and release fo the video “Be Brave"

YOU THINK I AM A TRIATHLON LONG DISTANCE

I'M FAR MORE THAN THAT.

I AM AN EXPERIENCE, A JOURNEY.

SOCIAL

Editorial Plan “quote” on Social Networks

Website

SEO optimized

 

Search Engine Optimization has been reached without dedicted campaigns, but only thanks to a programming method that requires actions on code and content.

I WILL WAIT FOR YOU, AT 3000 METERS.

WE'LL STAND FINALLY SIDE BY SIDE WHEN A VOICE WILL DECLARE:

"YOU ARE AN ICON"

Nuvicom srl

hello@nuvicom.it

P.IVA 07987090961

© 2016 Nuvicom srl

Viale Gran Sasso 38
20131 Milano

+39 02 9475 0468

Piazza San Giovanni 2
21052 Busto Arsizio VA

+39 0331 631 772

BLACK AND WHITE IS THE SOUL OF ICON’S COMMUNICATION

The style is apparently classic, contaminated by extremely modern fonts and spaces.

Team setup

Audience identification

Copy and graphics to challenge the audience

Posts on Social Networks

Landing page with Countdown and “get me notified” module

1.

Social Teasing

The world of Xtreme is about to change.

2.

Video Release

"Be an ICON"

A 3 STEP LAUNCH

Script, shoting and post production of the video

Release on Social Networks

Reaction analysis

3.

Registration Opening

"The game gas been revealed

Creation of GPX courses and maps

Race manual (multilingual)

Website Development

Graphic posts for Facebook

Production and release fo the video “Be Brave"