Mapping Milano Corso Como to launch the new smartphone

SAMSUNG

At the launch of the new Samsung Galaxy S6 edge+ Nuvicom created a video mapping in the heart of Milan, Corso Como.

 

The screening took place on a 15x8mt billboard that contained graphic elements that needed to be mapped.

Every night the billboard came alive with the video, inspired by the potential of the Samsung Galaxy S6 edge+ and by the world of design and fashion in Milan.

FROM SKETCHES TO FINAL

The concept behind the whole video is the contrast between abstract and real elements.

 

The first part takes place entirely into a dressing room, where dresses and accessories dynamically move, constantly composing shapes and geometries.

 

The design is classic and modern at the same time. The use of black and white for the world outside the device is in stark contrast with the color on the inside. The monochromatic color makes all the  geometric shapes ultra-modern.

Workflow

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