CH

hGears

Total rebranding of a corporation

hGears

Two leading companies in precision mechanics, Herzog and miniGears, have been acquired by an international fund that aims to create a global player in the automotive and new mobility market.

The new Brand needed a new identity - to be repositioned on the worldwide market - and a support to the transition for the employees located in Italy, Germany and China.

LOGO DESIGN

New colours, far from the industry standards, and a logo creation process that recalls mechanical machining are the two principles that have inspired the design.

hGears
hGears

SITO WEB

The website has been designed to best represent the core assets of the brand, from co-development to quality and technology. The markets section shows all the applications of hGears products, with particular attention to new mobility. In each section the interactive viewer provides access to detailed information about the various hGears products, including the display of galleries organized by categories.

An application management system allows the publication of job offers in the three plants and the collection of applications, simplifying the contact with the candidates.

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VIDEO PRODUCTION

The production of a corporate video has been a strong element for the whole communication.
Shot in Italy, Germany and China, it shows the real capability of the Group in terms of technical means, skills and people.

hGears
hGears

CHINESE HEADQUARTER

The Chinese headquarters has been completely branded, both in the office and production spaces.The intervention involved both the choice of furnishing materials and the re-proposal of the brand iconography, adapted to the local context. The characteristic features - such as the inclined cut and the colour palette - were used according to the application context.

hGears
hGears