Icon is one of the most xtreme frontiers of triathlon, something to aspire to.
The teasing campaign has been designed as a crescendo, with a specific focus on social networks targeting at triathlon athletes, and extreme sports addicted.
The Big Idea has been translated into different promos and videos, aiming at teasing the audience, presenting the team and explaining the race challenges.
We worked on a 3 step launch:
- Social Teasing
- Video Release
- Registration Opening