Kitchen Aid

Interactive corner for the Milan Furniture Fair
Sensors: between physical and digital interaction

Kitchen Aid

KitchenAid is a Whirlpool Group brand and an American company that has produced major and small domestic appliances for the kitchen since 1919. KitchenAid products have epitomised the perfect blend of professional performance, artisanal quality and iconic design for almost a century.


The products were fitted with sensors that enabled the public to discover the secrets of how the products are made by simply moving them on the table top. The system could identify the movement of each individual product and activate the relevant video clips.

Kitchen Aid
Kitchen Aid

Each phase of the project has been designed and controlled, from the creative concept to its production:

  • Concept
  • Project coordination
  • Definition of the technologies and technical setup
  • Development and programming
  • Video editing
Kitchen Aid
Kitchen Aid
Kitchen Aid

becomes Atoms

Three years after joining Retex Group, the Nuvicom team grows again
and becomes Atoms, an Experience Design Studio where creativity,
design and technology come together to create unique and meaningful experiences.

Discover Atoms