CH

Laminam

Global rebranding for the Pioneer of surfaces

Laminam

Laminam is one of the global leaders in the production of large-format ceramic slabs of minimal thickness for architecture, interiors, design and furnishings.
Thanks to a strong technological footprint, the company has grown rapidly, revolutionizing the ceramic sector by introducing innovative products in terms of size and production technology.

The company is facing a new challenge of growth and needed a new brand identity,
key visuals and communication codes.

START POINT

We started from the slab, enhancing its material component and visualizing it as a three-dimensional surface.

Laminam
Laminam

LOGO PROCESS

A new logo, a new tagline. The logo maintains its boldness, but finds a new balance between height and width. The thickness of the initial letter, obtained from the space between the plates used in the monogram, defines the style of those that follow.

The cuts on the letter 'A' give the lettering dynamism.The tagline expresses the most important elements of Laminam's positioning: the "surfaces" that have revolutionized the ceramic world, the "superior" quality and the reference to the "natural" character of ceramics.

Laminam

FONT

Elegant and modern, sinuous and angular. These are the two antitheses expressed by Sang Bleu, a font inspired by the traditional Didot, from which it draws its elegance, but which maintains a great modernity, thanks to its sharp contrasts and the cuts of some letters.

Laminam
Laminam
Laminam
Laminam
Laminam

WEBSITE

Based on dozens of interviews conducted on an international basis, the website design process aimed at enhancing the brand's positioning assets and adopting the necessary functionalities to become a useful tool, both for the public and for industry professionals.

Visit the website

Laminam