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Metal Works

Brand and communication

Metalworks

Over sixty years of history have made Metalworks one of the main Italian manufacturing companies of fashion accessories. Firmly committed to continuous improvement and with an eye for detail and the world of fashion, Metalworks has made its name as a proactive and quality partner for high-level customers.

The acquisition by an international fund required a total rebranding, defined by a roadmap at different levels of complexity. A new name and tagline, new key visuals and tone of voice, a new digital identity and specific content production were part of a fresh start for the brand.

logo process

LOGO PROCESS

One of the positioning elements of the brand is reliability: from prototyping to industrial scale production, Metalworks offers major fashion brands the ability to define and reproduce a design on a large scale. By examining some of the brand's iconic products, we have found a form with which to create a monogram, a characteristic element of haute couture brands, typical customers of Metalworks.

The geometry and solidity of the shapes confirm the positioning of the company, making the monogram perfectly feasible in metal.

Metalworks
Metalworks
Metalworks

LINEA PELLE

The concept of the stand for the Lineapelle fair, one of the most important events in the sector at European level, is inspired by the same geometries of the logo. The real wire of electroplating was used to display the products inside a specially illuminated niche.

Metalworks
Metalworks

COMMUNICATION

One of the positioning elements of the brand is reliability: from prototyping to industrial scale production, Metalworks offers major fashion brands the ability to define and reproduce a design on a large scale. By examining some of the brand's iconic products, we have found a form with which to create a monogram, a characteristic element of haute couture brands, typical customers of Metalworks.

The geometry and solidity of the shapes confirm the positioning of the company, making the monogram perfectly feasible in metal.

Metalworks
Metalworks

The Website has been completely redesigned as part of the rebranding process. The new vision, mission and values have inspired the creation of a look&feel based on images that enhance microscopic details. A technical element - the galvanic wire - has become a common thread that accompanies the user in the different parts of the site, as well as in the physical communication.

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