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Moschino

WeChat Official Account

Moschino

Founded in 1983 by the designer Franco Moschino, in a few years the brand managed to achieve great success thanks to the lively and sometimes provocative style with which it revisited traditional sartorial garments - such as suits and jackets - in a more pop key.

We opened Moschino's new Official Account during the most important Chinese festival, the Chinese New Year.
Together with a consistent editorial plan and support activities, we set up the brand with immediate, direct and constant digital contact with its followers. Moschino kept its brand identity and adapted the contents to local taste.

CREATION OF OFFICIAL ACCOUNT WECHAT:

We created an OA with dynamic contents and appealing templates. To fully exploit the potential of WeChat, Moschino chose ICONIC, the management platform designed to exploit the advanced functions of the CSM and specifically of the QR Generator. Thus, Moschino obtained an excellent profiling of its followers and created special

activities and exclusive communications for selected target groups. The ability to create groups of followers by scanning the QR codes generated now enables sophisticated communication management on WeChat.

Moschino
Moschino

CUSTOMER CARE SERVICES

The Customer Care service for the account was activated to promptly respond to all the followers' requests. We also defined the set-up of a series of key words to make it easier for the user to find the information of most interest.

ADV CAMPAIGN

The ADV campaign we created for Moschino was extremely successful and was acknowledged as the Best Case in the F&L world. The number of followers increased beyond all expectations.