CH

Novartis

I’m Rare - A video and a book about rare stories of rare people

Novartis

"I'm Rare" is a project dedicated to patients with
auto-inflammatory rare diseases.

Born from Novartis' desire to tell the daily life of patients and their families, the video is the first in a series of projects involving patients and associations from all over Europe.



The patients, the real protagonists of the video, together with their families, reveal the dramatic moments behind the disease, the relationship with the community, with friends and loved ones, showing the strength and determination to try to live a full and normal life. The keywords and concepts take shape thanks to superimposed graphics, which visualize the story with stylized traits. I’m Rare it’s not just a book, it’s part of a path made by stories that intertwine and cross all the ages, useful for families, doctors, and institutions.

Novartis

NARRATION

The narrative idea behind the structure is to tell the story of the protagonists in parallel, so that the reader can continuously travel from one place to another during the stages of relationship with the disease: waiting, dismay, diagnosis, new life, future.

Novartis
Novartis
Novartis

VISUAL DESIGN

The book's structure, with its parallel editing inspired by the cinematographic language, has a visual counterpart in a graphic treatment designed to enhance all the voices that compose the narrative.

Novartis

CONNECTING PATIENTS, FAMILIES, DOCTORS, ASSOCIATIONS AND SCHOOLS

Many copies of the book will be distributed in the more representative places of the experience (schools, hospitals, associations) aiming to spread the awareness of rare autoinflammatory diseases and help to develop a support and share network of the experiences.

E-BOOK

The book has been realized also in eBook format, suitable with the different versions of the available devices, aiming to maximize the spread towards the big audience.

Download the eBook