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Officine Panerai

A virtual tour and an interactive shopping experience

Officine Panerai

Officine Panerai is one of the most iconic brands in the international watch industry. Born in 1860 Florence, Panerai is now part of the Richmont Group, a major player in the luxury world. The brand boasts a large fan base which go by the name “Paneristi”.

Officine Panerai wanted to highlight its own heritage by showing Chinese users the showroom in piazza San Giovanni in Florence; the birthplace of the brand.

Nuvicom created an immersive 360° mobile experience on WeChat.

Officine Panerai

AN INTERACTIVE SHOPPING EXPERIENCE IN GIGAPIXEL

Thanks to many 360° gigapixel images, we designed a browsable digital clone of the store, making each watch an interactive element in the scene.

Users could take a virtual tour of the showroom and digitally touch the products, view their specifications and even execute purchases. They were also assisted by a concierge and other direct contact points with the brand.

OVER 16 MILLION OF IMPRESSIONS

The campaign exceeded out expectations with record breaking interactions, gaining a top position in Tencent’s most successful cases history, the tech giant and WeChat owner.

LUXURY AND GAMIFICATION

One of the main reasons of this success was the correct balance between luxury and gamification: a challenging goal, in terms of user experience and brand positioning.

Officine Panerai

A UNIQUE SHOPPING EXPERIENCE

Over 100 pictures taken from different angles at different exposures have been used to create the 360° environment, to enhance the beauty of the boutique.

The user experience is fully based on the integration between the multi point environment, the watches and the interactive features, such as the sales assistant.

Officine Panerai