CH

Papillon

A Milanese brand of banqueting

Papillon

Papillon 1990 is a prestigious name in the Milanese panorama of high level catering and banqueting.
Founded at the beginning of the 90’s, the brand has just celebrated 28 years of activity and success in creating food experiences for international and prestigious brands, during private and public events.
After this long time, the brand needed a new strategy to better represent its market positioning, skills and competences

REBRANDING

The brand has been completely redesigned starting from a path linked to the company’s vision and mission. The coding of the founding values, which allowed the brand to be recognized as an excellence in its sector, was the basis for the development of the new identity and key visuals.

The main graphic sign is inspired by the name of the brand: a bow tie revisited in a modern key that recurs in communication as a pattern or distinctive element.
The color palette is deliberately distant from competitors in the same sector, while maintaining the elegance and sophistication required by the reference market.

Papillon
Papillon
Papillon

CONTENT DEVELOPMENT

The new visual identity is focused on the use of images that express a peculiar relationship with food: creative recipes, bright colors, but rigorous and sophisticated composition.
The shooting took place within an immersive location, an environment where 360° projections were used as a background.

Papillon
Papillon
Papillon
Papillon
Papillon

WEBSITE

The website UI is based on the enhancement of shapes and colors of the creations. In many shots the food seems suspended and punctuates the pages, alternating with the typical graphic forms of the brand.

Visit the website

Papillon
Papillon

The rebranding presentation took place during an important event organized together with La Cucina Italiana, of which Papillon 1990 is a partner in the catering segment.
The evening was an opportunity to show the public the new identity and the new communication style based on new aesthetic codes and new images.