LAUNCHING THE NEW SAMSUNG GALAXY EDGE+
The show took place on a 15x8mt billboard that contained graphic elements that needed to be mapped.
These elements were part of the static campaign during the day, that came alive during the evening. The concept behind the whole video is the contrast between abstract and real elements.
The design is classic and modern at the same time. The use of black and white for the world outside the device is in deep contrast with the color on the inside. An ultra-modern look and feel, thanks to geometric shapes and optical effects, shows the stylish side of Milan.