CH

Samsung

Video mapping in the heart of Milanese fashion
to launch the new smartphone.

Samsung

The Samsung Group is a South Korean multinational that operates in fifty-eight countries worldwide. Founded in 1938, it is the country’s largest industrial business and a leading consumer electronics manufacturer

Nuvicom designed and created a video mapping in the heart of Milan, Corso Como. A billboard with a static advert during the day and an animated story during the evening.

Samsung

LAUNCHING THE NEW SAMSUNG GALAXY EDGE+

The show took place on a 15x8mt billboard that contained graphic elements that needed to be mapped.
These elements were part of the static campaign during the day, that came alive during the evening. The concept behind the whole video is the contrast between abstract and real elements.

The design is classic and modern at the same time. The use of black and white for the world outside the device is in deep contrast with the color on the inside. An ultra-modern look and feel, thanks to geometric shapes and optical effects, shows the stylish side of Milan.

Samsung
Samsung

PRODUCTION

The photography shoot was done in a theatre close to Corso Como.
The video contents used for the animated scenes was also created in the theatre.

  • Artwork
  • Storyboard Design
  • Photo shooting Animation
  • Mapping supervision
Samsung