Philo sophy

we like to trace roads on imaginary paths, starting from what we are to get to what we want to be.

Vincent Van Gogh

Don't stifle your inspiration
and your imagination.
Don't become a slave to your model

Vincent Van Gogh

whatever the path
whatever the path
whatever the path

We all love stories. We live them, remember them and, above all, we share them.
As customers, we don’t buy products, we buy experiences. And we’ll make stories out of them.

The majority of our purchasing decisions is based on feelings, not just on information. Products and services are still important, of course, but are experience driven.
We buy what makes us feel better, what we think can exploit our potential, feeling part of something bigger than life.

In Nuvicom we help brands shaping those experiences and defining a new customer journey, with several touchpoints that seamlessly connect over a variety of channels, physical and digital.
We create also strategic content for those experiences, in order to make the journey easy, emotional and effective.
We talk to people, wherever they are located, through technology and interfaces as part of a bigger system of touchpoints between the brand and the customers. A cultural and emotional bridge, that enhances the value of products and services, making them part of the customers’ story.

frame moon

Retail is changing. The old customer journey - awareness, familiarity, consideration, purchase, loyalty - has been replaced by a whole new model, where the complexity of the consumer decision journey requires marketing activities different from the past.

It’s an incredible opportunity for brands to stand out, to create a true bond with customers providing them with unique experiences and to be part of their story.
It’s experiential retail: immersive, human and personal.

Nuvicom is part of Retex Group, one of the most relevant player in Italian retail, sharing the same vision: to break the barriers between physical and digital stores, reinventing retail everyday and being there, when retail happens.

Team Nuvicom Team Nuvicom

Our team makes
the difference.

A creative and curious group of dreamers, with a rock solid talent for delivery.
A multicultural team with different roles, skills and background, to approach projects from multiple perspectives.

becomes Atoms

Three years after joining Retex Group, the Nuvicom team grows again
and becomes Atoms, an Experience Design Studio where creativity,
design and technology come together to create unique and meaningful experiences.

Discover Atoms